Yes, this is sometimes the case. I've done some thinking on this in this older post: http://justinjackson.ca/this-tree-guy-has-good-business-advice/ http://just

Yes, this is sometimes the case. I've done some thinking on this in this older post: http://justinjackson.ca/this-tree-guy-has-good-business-advice/ http://justinjackson.ca/this-tree-guy-has-good-business-advi... Sometimes, moving to a new market can help. However, there's still the possibility that there is no profitable market for your product. This is why I want to get to the customer as quickly as possible (with the idea, or a prototype) so that I can get feedback. If one market doesn't respond, I can bring the prototype to another market. The danger is building the product solely on your own passion, without doing that research first.