I have a saying I like to think I coined, "Don't make it hard for your customers to give you money". I think that applies here. When you are working to optimiz

I have a saying I like to think I coined, "Don't make it hard for your customers to give you money". I think that applies here. When you are working to optimize your business, take a step back. If you're focused on adding new features or exploring some marketing campaign, consider how you can optimize the most important part instead: getting paid. There have been more times than I can remember where I would have bought or paid for something if only the retailer hadn't made it so difficult.