2 ms·
Maybe your problem is finding other people that would like that type of sneakers. If the product was good, and priced well, perhaps it was a marketing problem.
by ardit33 14y ago
Maybe your problem is finding other people that would like that type of sneakers.
If the product was good, and priced well, perhaps it was a marketing problem. You were marketing it to high-school kids, while this type of shoe seems to be fit for the SF Mission/hipster kids.
- mijustin 14y agoYes, this is sometimes the case. I've done some thinking on this in this older post: http://justinjackson.ca/this-tree-guy-has-good-business-advice/ http://justinjackson.ca/this-tree-guy-has-good-business-advi... Sometimes, moving to a new market can help. However, there's still the possibility that there is no profitable market for your product. This is why I want to get to the customer as quickly as possible (with the idea, or a prototype) so that I can get feedback. If one market doesn't respond, I can bring the prototype to another market. The danger is building the product solely on your own passion, without doing that research first.