Beats is a $1B+ a year business. Investment-wise it was a no-brainer. Cultural cachet of Beats - note how Apple kept the brand. Jimmy Iovine & Dr Dre showed t

Beats is a $1B+ a year business. Investment-wise it was a no-brainer. Cultural cachet of Beats - note how Apple kept the brand. Jimmy Iovine & Dr Dre showed them how to tap into a new demographic. It helped Apple get up and running with streaming faster, they needed to compete with Spotify.