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> users are greeted by what I call Z-Index Warfare Nice term! > Or better yet, inject the newsletter signup as a styled, non-intrusive div between paragraphs
by eviks 7mo ago
> users are greeted by what I call Z-Index Warfare
Nice term!
> Or better yet, inject the newsletter signup as a styled, non-intrusive div between paragraphs 4 and 5. If the user has scrolled that far, they are engaged.
They're engaged with the content! There is no way to make some irrelevant signup "non-intrusive". It's similar to links to unrelated articles - do you want users to actually read the article or jump around reading headlines?
- andypants 7mo agoZ-index warfare is so stupid (the practice, not the name). It's not only with media publications, but ecommerce sites as well. There have been countless businesses that have lost out on my money because I clicked on their ad (good job!), start reading the product info on their website as it loads (that's basically a sale), and then the page finished loading with a barrage of popups for cookie consent, newsletter signup for a discount code, special offers, special sale, spin the wheel for a prize, etc. That's when I close the tab and forget about it.
- Fiveplus 7mo agoI concur. It is an incredibly stupid practice for an e-commerce portal to distract or burden their users with anything other than the product they're viewing. I'm like, "Buddy, you have a potential paying customer at your doorstep, all you have to do is not insult them and they'll whip out their credit card on the next step."