There is an interesting report that says marketing generates 65% of the leads of B2B companies and inside sales makes up the rest. The book Predictable Revenue

There is an interesting report that says marketing generates 65% of the leads of B2B companies and inside sales makes up the rest. The book Predictable Revenue talks about this as well and makes a strong case for building an outbound lead gen process in order to achieve, hence the name, predictable growth.