I can sympathize with Nextag on the topic of Google entering their market and possibly being a little less than objective regarding their own product (Benjamin

I can sympathize with Nextag on the topic of Google entering their market and possibly being a little less than objective regarding their own product (Benjamin Edelman has written about this several times: http://www.benedelman.org/ http://www.benedelman.org/). On the other hand, getting 60% traffic from Google is very unhealthy (18 mil. of 30 mil. monthly users?) and doesn't make Nextag look like a site people stick to because of its quality. None of the sites I visit daily (directly) has anywhere near that much search traffic (according to Alexa), so perhaps Nextag hits are perceived by searchers as "generic", interchangeable results that happen to rank well on Google and they don't care much whether the hits are from Nextag, Google Shopping or any other e-commerce site.