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Usually the marketing team is tasked to generate leads. Where do they play into all of this? How can they help sales?
by cathy21212 14y ago
Usually the marketing team is tasked to generate leads. Where do they play into all of this? How can they help sales?
- rgrieselhuber 14y agoThere is an interesting report that says marketing generates 65% of the leads of B2B companies and inside sales makes up the rest. The book Predictable Revenue talks about this as well and makes a strong case for building an outbound lead gen process in order to achieve, hence the name, predictable growth.