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Ticket sales typically go to the distributor, those ads are how the theater makes money
Ticket sales typically go to the distributor, those ads are how the theater makes money
Sure, that needs to change.
As a customer, though, I don't really care about the theater's pricing structure. If I'm paying for a pricey ticket, I don't expect to be advertised to. If the theater experience is lousy, I won't go to the theater.