The article states "the web". And yeah, Google re-invented it (I certainly agree that the whole post is overflowing with hyperbole... it reads like a very weak

The article states "the web". And yeah, Google re-invented it (I certainly agree that the whole post is overflowing with hyperbole... it reads like a very weak attempt at marketing - or maybe it's just trolling?), because it changed the way people use it (the web). If you remember how it was in times of altavista, lycos and yahoo you have to agree that introduction of searches that actually yield relevant, fresh results most of the time was something BIG. The rest of this post is much less convincing (did I mention I suspect trolling?) - I find it telling that the author mentioned a few companies but not Amazon, for example. With a certain dose of goodwill it can be read as an appeal to companies to focus on "real" stuff more than frontends and marketing, but... I'm not sure if I have that much of good will.