I recently did some looking into how public perception campaigns work. I found it amazing that I could not find any organisation that tracks these campaigns.

I recently did some looking into how public perception campaigns work. I found it amazing that I could not find any organisation that tracks these campaigns. These are often very well funded and those funds go to people. Part of the problem is a successful public opinion campaign results in something that most people believe, we probably only get to see the failures. Challenging something that is widely held is not well received, whether or not you are right or wrong. Some things I did find out. Fake news stories don't change people's opinions very much. They enable media to shape narratives because people will reject genuine stories outside the narrative because they know that fake news stories exist. Fake news exists to be seen as fake to establish that the things you disagree with could also be fake. There are companies that specialise in this. Reputation management companies might tell you who their clients are or what they do, but never at the same time. I suspect the best ones do neither.