I'd be interested to know what HN'ers think one should do if there is no obvious frontrunner. For example, if there are candidates A,B and C but none of them r

I'd be interested to know what HN'ers think one should do if there is no obvious frontrunner. For example, if there are candidates A,B and C but none of them represent voter X well enough. Another question. Which has more effect? Voter X voting for candidate A,B or C OR voter X creating monetary value through process N and then using that to put forth a candidate (presumably in 4 to 12 years) that represents voter X well.