> The framing of A/B testing as a "silent experimentation on users" Sorry, but how is A/B testing not exactly that? The experiments may be on non-disruptive th

> The framing of A/B testing as a "silent experimentation on users" Sorry, but how is A/B testing not exactly that? The experiments may be on non-disruptive things like button color, but they're experiments no less. The users are also rarely informed about the experiment taking place, let alone on the motivation or evaluation criteria.