Amnesty isn't going to work because people don't feel like they're going to be caught, let alone punished. They feel safe downloading content and will even if t

Amnesty isn't going to work because people don't feel like they're going to be caught, let alone punished. They feel safe downloading content and will even if the threat of enforcement is raised; humans have a natural tendency to feel safe doing "dangerous" things if they do them often and are familiar, i.e. driving, smoking, habitually lying or cheating. People pirate in part for convenience and in part so they can sample the goods without risk. I doubt most people pirate to save money, but in all cases, either having a DRM-free product with a strong money-back guarantee, or offering all content available as an unlimited use subscription based product (like Safari) would make it more appealing to whip out that credit card, rather than pirate. Sometimes people are just too poor to buy the content, in which case I think there should be a "food stamps" program for books. Yes, I know libraries exist but they're either poorly stocked or inconvenient in the eyes of younger people, making piracy uber attractive.