> Apple is willing to give up some hardware margin Did they give up a large chunk of margin, or have they been able to offset some of the higher costs of commo

> Apple is willing to give up some hardware margin Did they give up a large chunk of margin, or have they been able to offset some of the higher costs of commodity chips by replacing high margin components with their own in house designs? Designing and manufacturing your own components (CPU/GPU, Cellular modem, WiFi/Bluetooth, etc.) isn't free, but it's cheaper than paying someone else a markup at Apple's scale.