> However, the behaviors we most often observe and notice are ones that are outside of the legitimate domain (e.g., doping in sports, infidelity by politicians,

> However, the behaviors we most often observe and notice are ones that are outside of the legitimate domain (e.g., doping in sports, infidelity by politicians, exaggerated resumes by CEOs) and in these cases the social proof can change things for the worse. The idea of scandal also has its place in the catholic doctrine, see the Catechism 2284-2287[1]: > 2284 Scandal is an attitude or behavior which leads another to do evil. the person who gives scandal becomes his neighbor's tempter. He damages virtue and integrity; he may even draw his brother into spiritual death. Scandal is a grave offense if by deed or omission another is deliberately led into a grave offense. [...] [1] http://www.vatican.va/archive/ENG0015/_P80.HTM http://www.vatican.va/archive/ENG0015/_P80.HTM