I've always wondered what the people in these videos/making these videos think of this extra traffic from articles, sites and subreddits like this. Do they ever

I've always wondered what the people in these videos/making these videos think of this extra traffic from articles, sites and subreddits like this. Do they ever randomly go on YouTube, then freak out when they see a ton of notifications from people they don't know? Are there people involved here who see the popularity of some random clip, realise there's a business/channel opportunity involved and go all in with it? What it's like seeing some random seemingly unlisted/unedited clip you posted suddenly get thousands or millions of views from random people online?