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I’m curious why Meta would benefit. Meta seems wholly unnecessary, the verification can be done at the OS level, completely in the hands of Apple/Alphabet and
by lotsofpulp 8mo ago
I’m curious why Meta would benefit. Meta seems wholly unnecessary, the verification can be done at the OS level, completely in the hands of Apple/Alphabet and maybe Microsoft.
If anything, Meta’s utility would seem to shrink if the OS handles proof of being a real person.
- wil421 8mo agoLiability and they probably want whatever blob of bits they use to identify you from the OS.
- negroesrnegro 8mo agobecause upstart competitors cant afford the verification process / lobbying efforts next instagram wont be bought out, it cant even begin to exist
- pjc50 8mo agoMeta get to impose verified ID on everyone and link it to their advertisers, AND kill competing networks.
- c0balt 8mo agoRegulatory capture through a higher barrier to entry. Any social media platform that wants to compete with Meta's portfolio will now also need to have an age-verification system in place (which is guaranteed to introduce higher costs). Meta can likely afford to eat the costs here as a tradeoff for the higher impact on smaller players. It also gives them more information on users as a bonus. Further, verification with a real ID is also a quite effective barrier against excessive bots.
- lotsofpulp 8mo agoI would think the barrier to entry gets lower because Apple/Alphabet handle age verification, and they let apps/websites use that verification.
- heavyset_go 8mo agoLook beyond the CA law, states have already passed laws that put the liability on app and website developers to ensure users aren't kids, there's no passing the buck to Apple or Google. https://www.eff.org/deeplinks/2025/12/congresss-crusade-age-gate-internet-2025-review https://www.eff.org/deeplinks/2025/12/congresss-crusade-age-...
- willis936 8mo agoMeta's entire business model lives on ad deals that are not on the frontend. They are in the data business and this campaign is to get access to more data without an option to opt out. Who takes the data doesn't really matter.
- deleted 8mo ago[deleted]
- xbar 8mo ago1. It deflects any obligation that would have landed on Meta itself to do age verification (which is what the regulators have long asked for). 2. It gives Instagram/Facebook/Messenger the ability to deliver the right ads to the right audience. It's free targeting data.