At present I'm of the view that simply having a Facebook account, without actively contributing content, provides me with most of the benefits without any signi

At present I'm of the view that simply having a Facebook account, without actively contributing content, provides me with most of the benefits without any significant costs. What's more, I've started to notice a lot of my friends adopting this approach. I'd say my current news feed adheres to the 80/20 rule; 80 percent of the content contributed by 20 percent of the people. Perhaps even 90/10. Meanwhile, it's not as though Facebook are getting much out of me. I can't remember the last time I clicked an ad on Facebook...