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Dear Everyone - this is milton, CEO of VSee. VSee is bad at marketing - I would be the first to agree with you! :) I would like to share what we have tried, a
by milton_vsee 14y ago
Dear Everyone - this is milton, CEO of VSee. VSee is bad at marketing - I would be the first to agree with you! :) I would like to share what we have tried, and what we are doing.
First - we created vsee to change how people work. When I as a graduate student, I worked at Intel Research Lab every Fri - and the 101 drive back to Stanford Fri night was killing me - and I did that for 5 years :( I noticed that the hottest tech companies - Apple, Google, FB, etc - did not truly embrace remote work. The reason is that productivity drops by 50% when people are in remote offices. so our team set out to create a tool that allows people to work remotely w/o the productivity tax. We are spread across 9 cities - and our company policy is that even the local staff only comes to the office on Fridays (free lunch, fun, etc) - vsee is designed to let us work (thus the fast screen share, live annotation for design, pair programming, sales, etc).
Next - we do want to make money and have a lot of users :) Because our company is almost all designers and engineers - we struggled with marketing a lot. We tried getting on Tech Crunch, other press coverage, etc - and we have mostly failed. Our top users use vsee a lot - but I couldn't figure out a way to describe vsee where the press would care. People just assume this is another skype or webex copycat - while we are solving a different problem (we want to allow people to work, vs. making a remote presentation).
We also tried partnerships - it is slow and painful. contact me privately and I will share our war stories.
I attended a talk by Rand Fishkin - and I loved it. so 6 months ago we decided to focus on inbound marketing. we wrote a lot of vsee vs. X articles as a sales tool previously. so we posted them, and added SEO keywords. the result suggests this is a good marketing move :) we get a lot of customers from Tokbox, Skype, etc. if you search for competitor X alternative - vsee is now on 1st or 2nd page for most of the big guys in this space. We tried buying google ad words, but our space is too hot - we can't afford it. so riding on our competitors' coattail seems reasonable.
However, our goal is to get to hundreds of millions of users - and toward that marketing goal we have failed. Our challenge is that vsee is not a video conference tool, but a tool to let you work. we couldn't figure out how to describe this in a marketing way.
We did notice that our top users are telling their coworkers verbally - 50% of our web visitors download vsee and sign up (i was told this is insanely high). But vsee didn't have a viral loop - so the spreading factor was less than 1. so 2 months ago - we decided to focus on viral loop design. I attended http://growthhackersconference.com http://growthhackersconference.com last Fri - and it was the best event ever!!! :)
Our marketing focus now (in terms of resources):
1. viral loop growth hacking: 90%
2. inbound marketing: 5%
3. press outreach: 4%
4. partnerships: 1%
hopefully millions of people will be able to use http://vsee.com http://vsee.com for free soon!!! :)
ps: why do I travel to and work in refugee camps? to be brutally honest, I was not a save-the-world type. In school, I was probably the biggest nerd you would ever meet. I spent most of my time in libraries and writing code - research and hacking were my passions. since VSee requires less than half the bandwidth of Skype, and its fast screen share makes it a simple work tool - we have a lot of users in developing countries. As i learned about our users - I became part of their world - and I started traveling to refugee camps to work there. I have traveled to Syria on the Iraq border where Hillary Clinton used vsee, worked with Angelina Jolie to vsee w/ Chad/Darfur. After working in many countries in Africa, Mideast, Southeast Asia - now supporting our users there has become my passion. But I do struggle with how to spend my time - so that vsee the company is not hurt by my refugee activities.