Apple has a different relationship with the Paradox of Choice than most companies. The price stability makes it a bad idea generally to buy the old model right

Apple has a different relationship with the Paradox of Choice than most companies. The price stability makes it a bad idea generally to buy the old model right when the new one comes out. And not chasing inflation numbers I think is also part of that. They also have some of the highest margins on consumer electronics in the business. Higher IIRC than Nokia had, before smartphones killed them. So absorbing a 3% bump in the dollar isn't that big a deal for them.