What he's actually claiming is that Yahoo! should buy MSN, so that MSN gets the benefit of Yahoo!'s alleged knowledge of how to make money online, and Yahoo! ge

What he's actually claiming is that Yahoo! should buy MSN, so that MSN gets the benefit of Yahoo!'s alleged knowledge of how to make money online, and Yahoo! gets the benefit of having MS as a significant minority owner, which supposedly would stop them doing silly things that, er, stop them making money online. The whole thing seems to depend on two contradictory ideas about the relative cluefulness of Yahoo! and MS. The nearest I can come to making sense of this is: Cringely thinks that Yahoo! understand how to make money by doing business online, but that the management of Yahoo! doesn't really care whether they make money or not and therefore doesn't bother to do the right things rather than the wrong things. In that case, having MS as a substantial shareholder might enable MS to pressure Yahoo! into trying to make money. But this strikes me as very silly indeed. Anyway. Can some kind person with the necessary awesome powers please change the HN title to "Yahoo should buy MSN"?