Does any fashion thing always offer a lot of gain? But it's selling well because it's hot fashion, a talking piece, a sign of belonging to a particular social c

Does any fashion thing always offer a lot of gain? But it's selling well because it's hot fashion, a talking piece, a sign of belonging to a particular social circle, etc. Perplexity caught the moment very reasonably: a fad should be monetized very quickly, because it's often as quick to fizz out.