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I still can't get over how this thing is priced the same as the 2013 Macbook Air... when looking at JPY prices. I wonder how much of the Neo pricing wow factor
by rtpg 7mo ago
I still can't get over how this thing is priced the same as the 2013 Macbook Air... when looking at JPY prices.
I wonder how much of the Neo pricing wow factor is Apple taking advantage of the strong dollar vs much else that's changed on the ground (obv the processor pick is a "real thing")
- hinkley 7mo agoWelcome to being old. Inflation is cumulatively 40% since 2013.
- rtpg 7mo agoWell the Macbook Air pricing in USD was always around $1000 right? 2013 MBA pricing in USD was $1100 2013 MBA pricing in JPY was 110k JPY 2026 Macbook Neo pricing in JPY is ~100k JPY 2026 Macbook Neo pricing in USD is $600 2026 Macbook Air pricing in JPY is ~140k JPY 2026 Macbook Air pricing in USD is ..~$1100 So depending on the currency either the Neo is a massively cheaper thing or filling a gap in a product line that inflation created. I wonder how much of Apple's costs are USD-denominated. The fact that the MBA hasn't changed pricing at all makes me guess that not that much, but I don't know how manufacturing contracts work I dunno, I find it interesting, but JPY inflation is a recent phenomenon
- hinkley 7mo agoApple has a different relationship with the Paradox of Choice than most companies. The price stability makes it a bad idea generally to buy the old model right when the new one comes out. And not chasing inflation numbers I think is also part of that. They also have some of the highest margins on consumer electronics in the business. Higher IIRC than Nokia had, before smartphones killed them. So absorbing a 3% bump in the dollar isn't that big a deal for them.