One has to be highly suspicious of any "fair, better for others" claims coming from corporate entities. It is the ages old story of https://en.wikipedia.org/wi

One has to be highly suspicious of any "fair, better for others" claims coming from corporate entities. It is the ages old story of https://en.wikipedia.org/wiki/Quod_licet_Iovi%2C_non_licet_bovi https://en.wikipedia.org/wiki/Quod_licet_Iovi%2C_non_licet_b... Also brings back the irony now apparent in original Google paper: http://infolab.stanford.edu/pub/papers/google.pdf http://infolab.stanford.edu/pub/papers/google.pdf "To make matters worse, some advertisers attempt to gain people’s attention by taking measures meant to mislead automated search engines."