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Do you have any metrics proving that these tactics don't work? I mean, sure, I can see why you don't like them - but having a marketing tactic that is wildly u
by thenomad 14y ago
Do you have any metrics proving that these tactics don't work?
I mean, sure, I can see why you don't like them - but having a marketing tactic that is wildly unpopular and having a marketing tactic that doesn't work are not the same thing.
Case in point: a lot of people hate the "one wierd tip" ads that The Truth About Abs uses - but they seem to work pretty well - http://www.fourhourworkweek.com/blog/2011/11/02/the-truth-about-abs-mike-geary/ http://www.fourhourworkweek.com/blog/2011/11/02/the-truth-ab....
- mobyrules 14y agoIt's the marketing equivalent of meth. Does it sell? Yes. Should it? No. It's also a symptom of "flash in the pan" products.
- thenomad 14y agoCan you expand more on the second point? I'm not sure I see a correlation between marketing techniques that were unpopular with one or another social group and being "flash in the pan".
- JustinSeriously 14y agoAnother example: long form sales pages. They've been discussed here on Hacker News before, and many people here hate them, but they do (apparently) convert very well.
- thenomad 14y agoI should have thought of that example. Yes, long-form sales pages are an excellent example, which I can personally attest do indeed work.
- songzme 14y agoPersonally I feel that this marketing tactic is ingenuine, especially since these comparisons are coming from their own blog. Any observant reader would have noticed the obvious bias, which raises a question about the credibility of claims. The one vs that comparisons will have been much more effective coming from a tech review site.
- EthanHeilman 14y agoSo the answer is no, you have no metrics. You have a vague belief without evidence.
- songzme 14y agoyou are absolutely right. I do not have metrics, and I do not intent to spend anymore time finding it. If you are able to get some supporting/contradicting evidence please feel free to share it.
- boise 14y agonot that it's the same at all, but your great question made me think of negative political ads. I can't find any research that clearly shows how effective negative campaigning is, but apparently >70% of ads this election season were negative or attack ads (http://mediaproject.wesleyan.edu/2012/05/02/jump-in-negativity/ http://mediaproject.wesleyan.edu/2012/05/02/jump-in-negativi...). That feels like a lot and I can't imagine that the smart people working on these campaigns would spend so much here if it didn't work as well as other tactics. I'd love to see metrics here too.
- thenomad 14y agoWhat we need here is a small campaign based on votes with an easily-polled, easily-targeted demographic, a few thousand dollars to spend on media buys, and no morals...
- c0riander 14y agoTotally agree. Writing "X vs Y" posts is a pretty common and effective inbound marketing tactic (it tends to be a common search query across buyers). Here's an explanation of why and how it works: http://www.thesaleslion.com/blog-talk-about-competition/ http://www.thesaleslion.com/blog-talk-about-competition/