> I sent 70 emails. Personalised. Researched. Each one had a PS line referencing something specific about that person — a career pivot, a published article, a p

> I sent 70 emails. Personalised. Researched. Each one had a PS line referencing something specific about that person — a career pivot, a published article, a podcast appearance. I spent real time on every single one. > Zero replies. . . . > Hermann Simon — the founder of Simon-Kucher, one of the world’s most respected pricing consultancies — was one of the few people who did reply. I know when I'm being lied to. I stopped reading here.