The implicit contract when you buy from Hisense is that you'll see ads. They are obviously deploying more aggressive advertising strategies as their more tech-s

The implicit contract when you buy from Hisense is that you'll see ads. They are obviously deploying more aggressive advertising strategies as their more tech-savvy customers break the implicit contract and get around ads entirely -- leaving the less tech-savvy customers holding the bag. That's all that's happening. Had zero customers done that, they wouldn't have had to go nuclear.