> They don't have a 800-lb gorilla like Intel shoving the ISA down customers' throats Nobody really forces you to use x64 if you don't like it, just as nobody

> They don't have a 800-lb gorilla like Intel shoving the ISA down customers' throats Nobody really forces you to use x64 if you don't like it, just as nobody forced you to use Itanium — which Intel famously failed to "shove down the customers' throats" btw.