IP Addresses are PII, you should generally scrub those. If you, for example, wanted to be in NAI, Network Advertising Initiative, you'd be required to delete IP

IP Addresses are PII, you should generally scrub those. If you, for example, wanted to be in NAI, Network Advertising Initiative, you'd be required to delete IP addresses in log files. Also, addresses can be tied to other actions across the web to build a profile.