He’s still making money out of adverts on Web 2.0 platforms. A lot of money. Clearly Zuck is a brilliant businessman. That does not mean he is a brilliant techn

He’s still making money out of adverts on Web 2.0 platforms. A lot of money. Clearly Zuck is a brilliant businessman. That does not mean he is a brilliant technologist. He doesn’t have to be, so long as he can keep making money. Eventually there may be a big misstep, perhaps, something big enough to bring down the company. But he’s never come close to date. He’s so good at making money from ads that he can afford to keep burning cash on fruitless projects, hiring people that don’t deliver, building infrastructure he might not need. That’s a testament to his performance as a money maker. Meta is an advertising machine. Not something I’d want to be associated with, but you cannot deny that he has built an incredible ad machine, probably the greatest ad machine ever built - whereas Google had to deliver sophisticated and costly tech to maintain their machine (maps, google search, gmail) meta’s only technical breakthrough has been to hyperscale a php website.