They don't need most people to perceive a value difference in proportion to a price difference. Just enough members of their customer base to increase their pr

They don't need most people to perceive a value difference in proportion to a price difference. Just enough members of their customer base to increase their profits overall. If you don't like it, you're perfectly free to stomp away and go buy an Android tablet with an SD card slot. Don't worry, Apple won't mind. They'll be too busy counting their enormous stacks of cash to take notice.