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I've built a number of private online communities over the years and have experimented with language around exclusivity and scarcity enough to know that it work
by tchock23 14y ago
I've built a number of private online communities over the years and have experimented with language around exclusivity and scarcity enough to know that it works well to draw interest where it was previously difficult to get people to pay attention.
I've often wondered why more startups don't try to build some sense of exclusivity to the sign-up process. Everyone is so focused on removing the barriers to sign-up and getting the user to improve their vanity metrics. Getting quality users by creating barriers to entry can be a tactic as well...
- stfu 14y agoBut wasn't there like a beta "craze" up until a few years ago? Like when Gmail launched, Google Buzz and a many other sites and services that are long forgotten by now. It certainly can work if the product is really attractive. But my suspicion is, that standing in line for an underwhelming experience might even amplify negative effects as the personal investment to gain that knowledge was substantially higher.
- lurker14 14y agoQuality users move on, status chasers move in.