I understand Amazon wants to protect their customer experience / advertising potential and avoid being commoditized, ie. "hey perplexity order me the cheapest o

I understand Amazon wants to protect their customer experience / advertising potential and avoid being commoditized, ie. "hey perplexity order me the cheapest option between Amazon and 17 other online retailers." However I think they're fighting a losing battle here. Atlas browser for instance can shop on Amazon just fine and they'll have a hard time distinguishing between human and LLM without broadly getting restraining orders against every AI company.