I love seeing smaller companies take on Adobe, but branding this as a replacement for Photoshop is a mistake. Photoshop is such a large and complex beast that

I love seeing smaller companies take on Adobe, but branding this as a replacement for Photoshop is a mistake. Photoshop is such a large and complex beast that nothing small and focused could ever replace it. That's Photoshop's true strength. It manages to be the industry standard across a whole slew of slightly different industries. Nobody uses the whole thing. Few people use even half of Photoshop's features. Competing against it on a specific feature may be possible, and that's precisely what this app does. But even matching what Photoshop does for one segment of users won't be enough. To beat Photoshop, you have o be 10x better at that one feature---otherwise users will stick with the industry standard.