3 ms·
If they're really on about consumer-friendly numbers and reduced choices, then why not offer the biggest memory increase they can give with reasonable profit ma
by curiousdannii 14y ago
If they're really on about consumer-friendly numbers and reduced choices, then why not offer the biggest memory increase they can give with reasonable profit margins? They could offer to upgrade from 16GB to 64GB for $100, still making a decent profit while reducing the number of device options.
No, this is simply exploiting people for excessive profit.
- rayiner 14y agoWhat is "excessive profit" in the context of a luxury item? We're not talking about price gouging for disaster relief supplies here.
- curiousdannii 14y agoWho gets to decide what is a luxury item? (I guess theoretically the tax office, ex: luxury car taxes...)
- rayiner 14y agoNobody gets to decide, but I don't think determining that an iPad is a luxury item takes a heroic feat of line drawing.
- illuminate 14y agoWhomever wishes to? If you already operate a desktop, a laptop, a smartphone, a tablet device could without too much trouble be considered a luxury and not a lifeline to modern society.
- Spooky23 14y agoBecause that doesn't shape consumer behavior. It also makes people focus on the "Should I get the cheap one or the better one?" question instead of the "Do I really need this thing question. Binary questions are yes/no decisions -- the purpose of marketing is to make it difficult to say no. Offering a good/better/best pricing model leads: - People with more money than sense to buy the "best" one. (I'm richie rich, I only buy the best.) - The mainstream joe consumer to buy the middle one. (Hmm, what do I really need?) - The aspiring consumer with more desire than money to pick the cheap one. (Man, if I get the 32GB I can't pay my rent, but I need this thing, and the 16GB is $100 less, plus I can finance it over 6 months for less than $100/mo!)