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Design is subtle. Good design seems obvious. I say that only somewhat tongue-in-cheek. The precise spacing, kerning, proportions, typeface, line width, other r
by aneth4 14y ago
Design is subtle. Good design seems obvious.
I say that only somewhat tongue-in-cheek. The precise spacing, kerning, proportions, typeface, line width, other ratios, etc do matter.
The look is simple, timeless, and iconic.
That said, it does seem rather too "obvious."
I often struggle with whether to praise design that is so stupidly simple. Companies spend millions to end up with such simple things.
- skeletonjelly 14y agoTrue, true. I defended Microsoft's new branding. It does take effort to come to a decision between seemingly similar designs. This one just seems like it should have been done earlier, I just feel like it's getting disproportionate praise (not to bag the designer), maybe just because pg said it's good.