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Since Citi would never allow marketing company run their tracking service on citi.com and since users won't be eager to click on n23uiahsf8das9fda.somethingelse
by tmhedberg 14y ago
Since Citi would never allow marketing company run their tracking service on citi.com and since users won't be eager to click on n23uiahsf8das9fda.somethingelse.com link, they don't have much choice.
They do have a choice. They could choose not to "track" their customers in this way.
- smsm42 14y agoWell, there's a legitimate marketing need to know how many people read your communication and how many were interested in what it says (as expressed by clicking on the link). After all, what's the point of communicating if nobody's listening or nobody cares?