5 ms·
I don't get what the big deal is. It's the same log but with different letters. It sticks to the same structure as the current one with the same palette.
by skeletonjelly 14y ago
I don't get what the big deal is. It's the same log but with different letters. It sticks to the same structure as the current one with the same palette.
- chrismorgan 14y agoYes.
- aneth4 14y agoDesign is subtle. Good design seems obvious. I say that only somewhat tongue-in-cheek. The precise spacing, kerning, proportions, typeface, line width, other ratios, etc do matter. The look is simple, timeless, and iconic. That said, it does seem rather too "obvious." I often struggle with whether to praise design that is so stupidly simple. Companies spend millions to end up with such simple things.
- skeletonjelly 14y agoTrue, true. I defended Microsoft's new branding. It does take effort to come to a decision between seemingly similar designs. This one just seems like it should have been done earlier, I just feel like it's getting disproportionate praise (not to bag the designer), maybe just because pg said it's good.