Imagine a consumer packaged goods fund that focuses on premium consumer packaged goods, like the kind of more cutesy stuff you may have seen on the shelves at p

Imagine a consumer packaged goods fund that focuses on premium consumer packaged goods, like the kind of more cutesy stuff you may have seen on the shelves at places like Whole Foods. You would think that the fund is doing poorly because people have less money to spend in general. However, in a K-shaped recovery, the premium goods should actually over-perform the standard options, because the people who are on tight budgets and moving to the value options, well, they weren't really buying the premium items in the first place. Markets have an obscene number of variables to consider in any analysis. An industry can be doing both good and bad depending on what the product is, and who the customer is. At the end of the day, I continue to believe the Housing Theory of Everything thesis when it comes to the sense that people are on an economic treadmill where nothing ever gets better. And it helps describe the engine behind the K-shaped recovery. If we can fix the rent-seeking, we should be able to get back to a world where a rising tide lifts all boats. https://worksinprogress.co/issue/the-housing-theory-of-everything/ https://worksinprogress.co/issue/the-housing-theory-of-every...