I promise you I am not on the Underwood payroll, but it is definitely one of the better Sriracha alternatives. That it gives you a feel-good of supporting a sor

I promise you I am not on the Underwood payroll, but it is definitely one of the better Sriracha alternatives. That it gives you a feel-good of supporting a sort-of-underdog, of course people are going to be drawn to it. I think you are underestimating the love of the original Sriracha.