Absolutely agree. Although we incorporate auctions, I think there's many ways to use the auction format that eBay isn't able to take advantage of. Our main foc

Absolutely agree. Although we incorporate auctions, I think there's many ways to use the auction format that eBay isn't able to take advantage of. Our main focus with The Shelf is to help quality sellers get in front of new customers and provide an engaging format for buyers. Sellers can see it as a new marketing channel and buyers can have fun getting quality stuff.