3 ms·
> the marketing is radically different. Apple’s advertising materials for the Neo are a radical departure from their typical work. It’s drawing exactly the kind
by mmooss 8mo ago
> the marketing is radically different. Apple’s advertising materials for the Neo are a radical departure from their typical work. It’s drawing exactly the kind of attention that they need to. It’s fun, it’s different, and it’s most importantly current. Not just following trends, but taking what makes Apple, Apple and meshing it together with what’s expected of brands in 2026.
Could someone explain what the OP means here?
- krackers 8mo agoSee https://news.ycombinator.com/item?id=47301241 https://news.ycombinator.com/item?id=47301241 particularly the tiktok shorts.
- mmooss 8mo agoI feel almost ill. How sad. They even discarded the cubist element of the Finder icon, which would have been interesting in 3-D. The idea that the Mac community has lost its artistic sense and enjoys it says a lot. Maybe I'm making too much of this derivative work, and Apple's own material isn't like it? Time moves on, I suppose.