Bluesky had the benefit of marketing The marketing people are the ones who tell you to not use terms like "federation," "instances," or "tooting" when designin

Bluesky had the benefit of marketing The marketing people are the ones who tell you to not use terms like "federation," "instances," or "tooting" when designing a social networking product. They're the ones who tell you not to force dark mode down everyone's throats by default, when usability studies going back to the 1980s say that's a bad idea. The marketing people are sometimes wrong. But on the whole, not usually.