The article mentions music and movies as following a similar route; but why no mention of software? Once upon a time, a small startup could build something and

The article mentions music and movies as following a similar route; but why no mention of software? Once upon a time, a small startup could build something and get off the ground by selling a few thousand licenses at $20 apiece. Nowadays, it seems like version 1.0 has to be a bestseller or no one will touch it.