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If I were them, I would sink some of that massive VC into paying the difference as marketing. Keep prices stable, but ration rides based on how often people hav
by ynniv 14y ago
If I were them, I would sink some of that massive VC into paying the difference as marketing. Keep prices stable, but ration rides based on how often people have used uber. ie, attract as many possible new customers.
- jonny_eh 14y agoWe're talking $100 000 a day. That's quite a marketing budget!
- ynniv 14y agoNo, substantive marketing campaigns are orders of magnitude more. And, it depends on how many new customers they get and how long drivers will cost extra. The just raised $50 mil, and the subways will be back in a week, two tops... do the math. It isn't every day you can buy happy new customers and good press, and on the days you can it usually costs more.