> as if solving business problems just became too boring And yet, having customers and listening to them is the whole point. Anything that re-ignites a person

> as if solving business problems just became too boring And yet, having customers and listening to them is the whole point. Anything that re-ignites a person's zest for thinking and creating is a net gain. That said, it is paradoxical that the catalyst in this case is a technology that replaces thinking.