If you like ribbonfarm, the comment section in his follow up is worth reading: https://www.ribbonfarm.com/2009/12/13/random-promotions-and-the-gervais-principl

If you like ribbonfarm, the comment section in his follow up is worth reading: https://www.ribbonfarm.com/2009/12/13/random-promotions-and-the-gervais-principle/ https://www.ribbonfarm.com/2009/12/13/random-promotions-and-... I wouldn’t be surprised if research like Cornell’s was inspired there.