3 ms·

You can probably go the other way and target consumers no? Or are they not equidistant?

• random3 8mo ago
  Consumers are usually a whole different beast. Everything is different with consumers from sales and marketing to regulation, particularly in the financial sector. I don't see how it could be a natural move, especially not with a treasury product. There are exceptions, though, like Mercury, which expanded to consumers after having success with their business banking product.
  • TZubiri 8mo ago
    Most banks target both consumers and businesses right? I have some ideas as to why, but it's an observable fact.