Obama owned the Web because Plouffe believed in a few smart kids and let them go a little nuts. "A little nuts" = teams of volunteers typing "four legs good" i

Obama owned the Web because Plouffe believed in a few smart kids and let them go a little nuts. "A little nuts" = teams of volunteers typing "four legs good" into youtube comment sections. Why say "a little nuts" when you can actually describe the dirty tricks going on? Why not also mention that the media's uncritical love of the guy resulted in all sorts of omissions just like that?